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Overview

Getting Started: What is Palpaca?

Haezel Jane Tolentino
Haezel Jane Tolentino |

Palpaca is a no-code interface builder designed to help RevOps teams, agencies, and operators create internal tools, dashboards, and front-end-components - natively within HubSpot. It lets you build fast, data powered interfaces without writing any code.

Key Features

  • Visual Drag and Drop Builder

Build UIs blocks like tables, forms, buttons, and charts - all customizable and data connected.

  • HubSpot-Native Integration

Works with Contacts, Companies, Deals, Tickets, Custom Objects and more. Supports both reading and writing data.

  • External Data Support

Connect to tools like Google Sheets or any REST API using authentication tokens.

  • Dynamic Logic and Visibility

Control access levels for different users and manage who can view or edit specific fields.

  • Real-Time Previews

See how your interface looks and behaves instantly with live data previews.

  • Team Collaboration

Build together in a shared workspace with the rest of your team.

  • One-Click Deployment

Launch UI templates instantly for internal teams or external clients. No hosting or code setup needed.

 

Use Cases

Palpaca is built to support a wide range of use cases inside HubSpot, such as:

  • Custom deal review dashboards
  • Lead scoring calculators
  • Internal tools for sales and ops
  • Interfaces for onboarding, scheduling, or reporting
  • Agency-built tools delivered to clients

Palpaca brings a visual, no-code layer on top of HubSpot. Whether you’re a RevOps team scaling processes or an agency delivering custom tools, Palpaca helps you turn data and workflows into real-time, interactive interfaces-without writing a single line of code.