Getting Started: What is Palpaca?

Palpaca is a no-code interface builder designed to help RevOps teams, agencies, and operators create internal tools, dashboards, and front-end-components - natively within HubSpot. It lets you build fast, data powered interfaces without writing any code.
Key Features
- Visual Drag and Drop Builder
Build UIs blocks like tables, forms, buttons, and charts - all customizable and data connected.
- HubSpot-Native Integration
Works with Contacts, Companies, Deals, Tickets, Custom Objects and more. Supports both reading and writing data.
- External Data Support
Connect to tools like Google Sheets or any REST API using authentication tokens.
- Dynamic Logic and Visibility
Control access levels for different users and manage who can view or edit specific fields.
- Real-Time Previews
See how your interface looks and behaves instantly with live data previews.
- Team Collaboration
Build together in a shared workspace with the rest of your team.
- One-Click Deployment
Launch UI templates instantly for internal teams or external clients. No hosting or code setup needed.
Use Cases
Palpaca is built to support a wide range of use cases inside HubSpot, such as:
- Custom deal review dashboards
- Lead scoring calculators
- Internal tools for sales and ops
- Interfaces for onboarding, scheduling, or reporting
- Agency-built tools delivered to clients
Palpaca brings a visual, no-code layer on top of HubSpot. Whether you’re a RevOps team scaling processes or an agency delivering custom tools, Palpaca helps you turn data and workflows into real-time, interactive interfaces-without writing a single line of code.